Just days after the United States rolled out child-sized doses of Covid-19 vaccine for children younger than 5, the Biden administration has launched a new ad campaign to encourage parents to give their kids the "best protection" against Covid-19: a vaccine.

In one video advertisement from the campaign, titled "Promise," parents are shown with their babies and toddlers -- cuddling and kissing them, holding their hands as they walk -- while text on the screen notes that "all kids 6 months and older can get a Covid vaccine."

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